Indeed Sonic Logo
More than just a jingle, our sonic logo is the distinct sound signature of Indeed. Crafted to evoke feeling, build instant recognition, and communicate ‘This is Indeed’ in a moment—all without saying a word.
The sound of our brand
Listen closely to the sound that plays in this video—that’s our sonic logo. We’ve carefully designed it with a balance in mind: consistent enough for instant recognition over time, yet flexible enough to work in a variety of places.
Think of it as a supporting act to our spoken brand name or logo wordmark.
Example: End Tag
Here, the sonic logo provides a powerful and memorable final note, creating a clear connection to both the Indeed logo and our promise to the world—‘The World Can Work Better’. When pairing the sonic logo with the logo wordmark, always make sure sound and visuals go hand-in-hand.
Example: Bridge
In this ad, the sonic logo plays a key role in reinforcing our brand narrative. It acts as an auditory link between our brand promise and the Indeed logo wordmark, creating a unified and impactful message.
Example: Intro & End Tag
Listen to how the sonic logo makes an impact from start to finish in this audio spot. It kicks things off by reinforcing our optimistic vision for a better world. Then, as a powerful closing statement, it highlights how we’re making that vision a reality.
Getting it right
To ensure brand consistency and avoid any sonic mishaps (trust us, it’s for the best!), please adhere strictly to the approved Indeed Sonic Logo as outlined in this section. Our sonic signature is fixed—no tweaks, twists, or creative flourishes allowed.
No stretching, fading, or editing—our Sonic Logo is perfect just the way it is.
No key changes, no “sweetening” with extra instruments, and definitely no remixing the rhythm.
Whatever you do, don’t mash it up with another track. It’s a solo act, not a duet, so it should not overlap with any other musical piece.
FAQ
Nope! Building recognition for our sonic logo is a marathon, not a sprint. Consistency is key and it also needs space to shine.
Yes! Whether it’s stock or a popular track, you can use the sonic logo—just make sure the music stops completely at least four to five frames before it kicks in. No overlap, no lingering sounds.
Loud enough to be clearly heard. It shouldn’t be buried, but it also shouldn’t blast anyone’s speakers. Stick to standard broadcast and web levels, following professional guidelines, so let your sound engineer take the lead.
We think the sonic logo nicely complements the tone of most of our comms. It captures what we stand for and adds a little spark to our messaging. That said, if it truly clashes, skip it—fit matters more than frequency. If you’d like to talk through a placement, feel free to reach out!
We’re guessing Google Maps won’t solve this one. If you want to talk it through, reach out in our Slack help channel: #ask-brand-sonic-logo.