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Brand guidelines


Movement and change are a natural part of hiring and looking for work. Indeed’s motion identity focuses on quick, intentional, and well-choreographed movement.

Job seekers and employers are eager to find the right fit, and directive motion allows them to understand our product offerings without getting overwhelmed.

These animations bring our brand together, giving it a unified feel with a distinct personality while also guiding people on their journeys with Indeed.

Core Actions

Alone or in combination, we use motion to make sure we are:

Fundamental movements

Alone or in combination, these form the basis of any sequence.


Elements such as menu options expand to introduce themselves and shrink to disappear in a paced, subtle manner. No component ever gets overwhelmingly big.


When new components join an existing layout, they move above or below the others in a respectful way.


Large elements like menus slip on and off the screen in a way that keeps users feeling grounded.


Character illustrations

Motion is meant to breathe life into the illustrations. Characters’ movements should be simple.

Background shapes can be used to reveal foreground objects. Animate characters at a rate of 15 frames per second.


When placing animated GIFs on web pages, set them to stop within five seconds and pair them with an HTML-coded replay button.

The World Can Work Better brand campaign

In this execution, the dot above the iconic “i” drives the kinetic transition from logo to tagline. This purposeful forward motion underlines brand optimism while providing a clean moment for animation to resolve.


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