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Brand guidelines

Welcome to Indeed’s brand guidelines

Indeed designers, partners, and friends, these pages are for us. Use them to make everything you create feel unmistakably, uniquely Indeed.

We are best in the world at helping people get jobs — all people, all jobs, all over the world. Chris HyamsCEO of Indeed

Values

Five core values guide how we make decisions as a company. All brand guidance builds off of these values and brings them to life for the folks who count on us to help them hire and get hired.

Job seeker first

With every decision, we ask, “What’s best for the job seeker?”

Pay for performance

We want to get paid when we deliver value. We don’t want to get paid when we don’t.

Data-driven

We use our data to guide our decisions.

Innovation

We continually evolve to lead the way for growth.

Inclusion and Belonging

We cultivate a sense of belonging and an environment where everyone can thrive.

Accessibility

As part of Indeed’s commitment to diversity, equity, inclusion, and belonging, we prioritize reaching all of our users. We don’t just want to do what’s required. We want to be on the forefront. We strive to set an example for other organizations.

If you need guidance beyond this we suggest you reference the W3C Web Content Accessibility Guidelines.

Brand strategy

Our marketplace objective is to be the #1 matching and hiring platform in the world. To do this, our design framework must connect everything we do through our brand DNA. Because if we can be uniquely, unmistakably Indeed at every touchpoint, we can show how better work leads to better lives.

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Guidance Sections

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