Brand guidelines
Welcome to Indeed’s brand guidelines
Indeed designers, partners, and friends, these pages are for us. Use them to make everything you create feel unmistakably, uniquely Indeed.
Values
Five core values guide how we make decisions as a company. All brand guidance builds off of these values and brings them to life for the folks who count on us to help them hire and get hired.
Job seeker first
With every decision, we ask, “What’s best for the job seeker?”
Pay for performance
We want to get paid when we deliver value. We don’t want to get paid when we don’t.
Data-driven
We use our data to guide our decisions.
Simplicity
We keep things as simple as possible for our users.
Inclusion and Belonging
We cultivate a sense of belonging and an environment where everyone can thrive.
Accessibility
As part of Indeed’s commitment to diversity, equity, inclusion, and belonging, we prioritize reaching all of our users. We don’t just want to do what’s required. We want to be on the forefront. We strive to set an example for other organizations.
If you need guidance beyond this we suggest you reference the W3C Web Content Accessibility Guidelines.
Brand strategy
Our marketplace objective is to be the #1 matching and hiring platform in the world. To do this, our design framework must connect everything we do through our brand DNA. Because if we can be uniquely, unmistakably Indeed at every touchpoint, we can show how better work leads to better lives.
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