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Indeed Design


Our colors reflect the many ways we showcase our brand. A rich range of tones and contrast lets us build for accessibility and tell a distinctive brand story.

Each color helps make it clear that you’re interacting with Indeed. Together, they work to ensure that every digital and physical thing we make feels like part of one visual family.

Our palettes

A full suite of colors covers all of the different ways Indeed shows up.


Our primary color, Indeed Blue, embodies our mission to help people get jobs and deliver quality candidates to our employers. It’s the foundation for the rest of our family of colors.


The colors in our functional palette guide people through our products, sending the right message at the right moment so that we never leave anyone to walk the path alone.


Our expressive color palette gives us flexibility. These tones show off our brand’s personality in new ways, whether they’re bringing illustrations to life in an email campaign or defining signage at events like Indeed Interactive.


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